This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, contact us, make a booking, or stay at one of our properties. 1. Who We Are We provide short-term luxury apartment accommodation in the Lake District and London. For the purposes of UK data protection law, we are the data controller for the personal information we collect from guests and website visitors. Business name: Lake District Loft Apartments Email: carolyn@lakedistrictlofts.co.uk Address: STUDIO B RAYRIGG HALL FARM RAYRIGG ROAD WINDERMERE ENGLAND LA23 1BW 2. Information We Collect We may collect the following types of personal information: Full name Email address Phone number Billing address Booking details, including dates of stay, property booked and number of guests Payment information, processed securely by our payment provider Identity verification information, where required Messages, enquiries and communication history Check-in/check-out information CCTV or security information, where used at the property and clearly notified Website usage data, such as cookies, IP address, browser type and device information 3. How We Use Your Information We use your personal information to: Process and manage bookings Communicate with you before, during and after your stay Take and manage payments Provide check-in instructions and guest support Handle cancellations, refunds, deposits and damage claims Comply with legal, tax, accounting and fraud-prevention obligations Improve our website, services and guest experience Send marketing communications, only where permitted by law or where you have agreed to receive them 4. Lawful Basis for Processing We process your personal information under one or more of the following lawful bases: Contract: to manage your booking and provide accommodation services Legal obligation: to comply with tax, accounting, regulatory or legal requirements Legitimate interests: to operate our business, prevent fraud, protect our properties and improve our services Consent: where you have agreed to receive marketing or accepted optional cookies 5. Payments We do not store full card details on our own systems. Payments are processed securely by third-party payment providers. Your payment provider may process your personal information in accordance with its own privacy policy and security standards. 6. Sharing Your Information We may share your personal information with: Payment processors Booking platforms Cleaning, maintenance and property management teams IT, website and hosting providers Accountants, legal advisers or insurers Fraud prevention, law enforcement or regulatory bodies where required Spa facility providers, only where relevant to Lake District direct bookings We only share information where necessary and appropriate. 7. International Transfers Some of our service providers may process data outside the UK. Where this happens, we will take appropriate steps to ensure your personal information is protected in line with UK data protection law. 8. How Long We Keep Your Data We keep your personal information only for as long as necessary for the purposes described in this policy. Booking, payment and accounting records may be kept for up to 6 years to meet legal, tax and accounting requirements. General enquiries may be kept for a shorter period unless they lead to a booking or ongoing issue. 9. Cookies Our website may use cookies and similar technologies to improve functionality, understand website usage and support marketing. Where required, we will ask for your consent before using non-essential cookies. 10. Your Rights Under UK data protection law, you may have the right to: Access the personal information we hold about you Ask us to correct inaccurate information Ask us to delete your information Object to or restrict certain processing Withdraw consent where processing is based on consent Request a copy of your data in a portable format Complain to the UK Information Commissioner’s Office if you are unhappy with how we handle your data 11. Marketing We may send marketing emails about our properties, offers or services if you have agreed to receive them or where we are otherwise permitted to do so by law. You can unsubscribe from marketing emails at any time. 12. Security We take reasonable steps to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration. However, no online system is completely secure, and we cannot guarantee absolute security. 13. Updates to This Policy We may update this Privacy Policy from time to time. The latest version will always be available on our website. Last updated: [Date] 14. Contact Us If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: Email: carolyn@lakedistrictlofts.co.uk Address: STUDIO B RAYRIGG HALL FARM RAYRIGG ROAD WINDERMERE ENGLAND LA23 1BW